Competitor content analysis
Competitor content analysis involves verifying content posted by other brands in the same industry. This activity allows us to determine, among other things, what keyword phrases the competition is using, what type of content they publish and what content provides the most traffic to the site. By performing a content analysis of competing brands, we learn about their content strategy, so we are able to improve the content plan to make it as tailored to the needs of the brand and its customers as possible and also friendly to search engine robots.
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