Category descriptions for e-commerce

Category descriptions have the function of presenting what a user will find on a given subpage. They pass on basic information about the category to which the viewer has been directed, and help to position it effectively for selected key phrases.

Internal linking and appropriate keyword saturation are valuable elements of category descriptions that directly affect achieving higher positions in organic search results. It is important that the description simultaneously meets the needs of your customers and is consistent with the tone of voice of the brand.

A properly developed category description with SEO principles in mind will certainly contribute to increasing conversions in your e-commerce on both Polish and foreign markets.