Linkbuiliding & Outreach

Link building is the process of acquiring links from external websites, such as industry portals leading to a destination site. Developing external linking helps to strengthen a site's position in organic search results. 

Outreach is the active effort to acquire links through direct contact with people mentioning products or the brand on external websites. 

The benefits of link building and outreach activities include attracting new customers, promoting the brand and most importantly, increasing the authority of the domain from the search engine's point of view.