The changes you make to your site, even if they are minor, are always a sign for the search engine to re-evaluate it. This will allow the search engine to determine how your content will appear in search results.
Site migrations are some of the most complex processes within an SEO project, requiring the involvement and cooperation of several areas of e-commerce. They can provide the potential from increased visibility, but improperly carried out can result in declines in visibility and a weakened site.
A properly executed migration is the simultaneous implementation of changes to a site's structure while maintaining as many current search engine positions as possible. This is only possible during a carefully thought-out SEO process under the guidance of experienced professionals.
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