A logo is the most characteristic symbol of any brand. A logo consists of a graphic sign - the sigil - and a text message, the logotype. These two elements make up the visual communication of the brand, although each of them separately performs different functions. It is worth noting that a logo can consist of both the sigil itself and the text message itself.
Logo design is often the most emotional project we deal with. It requires a deep understanding of the client's needs, target audience and direction.
The logo is prepared in several formats as both vector and raster graphics, so it can be used as an element in e-commerce as well as physical materials. The logo is complemented by a brandbook which additionally systematizes and guarantees the consistency of the brand's external communication.
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