UI & UX Design
UX design is the activity of preparing functional mockups and e-commerce prototypes, as well as creating customer paths based on best practices.
UI design, is giving UX designs , "color and soul". It involves adjusting mockups to the visual identity of a brand, as well as the needs of its customers. Activities in the UX & UI layer result from a previously conducted UX & UI audit.
The synergy of UX & UI makes it possible to design a customer-friendly online store that is not only visually attractive, but also simple and intuitive to use. The benefits of implementing UX & UI for e-commerce will be an increase in sales, average time spent by the customer in e-commerce, and value of the customer's shopping cart.
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