Brand book & Style guide
Brand book systematizes the principles of construction of visual identity of the brand, web and marketing materials, ensures consistency of brand communication, increases recognition among viewers. Brand book is a compendium used by the team when creating corporate materials.
Style guide is a document reflecting the visual needs of the brand for the Internet. Here you will find rules for creating forms, buttons, choosing colors on the site, typography, iconography or rules for using logos within e-commerce.
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