This is the activity of gaining key information through in-depth interviews with e-commerce customers. In this research, it is necessary to develop a control group, as well as prepare and conduct interviews with the customers themselves, develop and select a control group for the audit, as well as prepare and conduct interviews with the customers themselves.
We distinguish between quantitative research and qualitative research. Further recommendations for e-commerce in the area of UX & UI depend on their results. A comprehensive research report should indicate mistakes made, areas for optimization, recommendations, conclusions and guidelines prepared on the basis of customer behavior. UX research is always preceded by business and web analysis.
UX research is used to develop a more effective e-commerce experience with increased conversions and sales, thanks to its adaptation to customer preferences.
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